What Are Cookies?
Cookies are small text files stored on your device by a web browser (e.g Internet Explorer) that hold information about your previous visits to our site. On returning to our site this stored information is fed back to us allowing us to offer you a more personal browsing experience. By using our site you consent to cookies being used in accordance with our policy. For more information on cookies, visit the official ICO website at www.ico.gov.uk or www.whatarecookies.com.
What Do Cookies Do?
Cookies perform many different tasks within our website; however their key role is to remember your preferences so we can give you an improved service. If you’ve ever placed items in a websites basket, had to leave the site and returned later to find the items still in your basket, this is an example of a cookie in action. Cookies also ensure that any adverts you see online will be more relevant to your interests.
How Do Cookies Help When You Visit Our Site?
Cookies allow us to treat you as an individual; using knowledge gained from your previous visits and preferences we can tailor our site so that it is more personal to you, allows you greater interactivity and is easier to use.
Why Are We Telling You This?
Recent legislation means EU law now requires website operators to ask for permission before using certain kinds of cookies. To ensure you are completely aware of the types of cookies we use and to enable us to continue to bring you the best possible shopping experience, we are giving you a detailed outline of the cookies we use and their unique role in your browsing experience.
Types of Cookies
Strictly Necessary Cookies
These cookies enable you to navigate our site and gain full access to its features and secure areas. Without these cookies essential services you have asked for may not be provided.
These cookies remember information about how you and other customers use our website. This gives us vital information such as which pages are visited most often and if customers are receiving error messages from certain pages. The role of these cookies is to allow us to analyse and improve the performance of our website ensuring you receive a consistent look, feel and shopping experience. Performance cookies (often known as web analytic cookies) don’t collect any information that identifies the customer and all information collected is aggregated and therefore anonymous.
These cookies remember choices you made on previous visits to our site such as your username, language or region so we can provide enhanced, more personal features. They can also be used to remember changes you’ve made to text size, fonts and other parts of web pages you can customise. Functionality cookies can also be used to provide services you have previously asked for such as watching videos or commenting on a blog. The information collected by these cookies may be anonymised and they cannot track your browsing activity on other sites.
Targeting or Advertising Cookies
These cookies are used to deliver adverts more relevant to your personal interests. Alongside this they limit the amount of times you see an advert and measure the effectiveness of adverts. This means you won’t keep seeing irrelevant adverts or the same adverts over and over. These cookies are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and the information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations that generate the advert. When one of these adverts is presented to you on a site there will be a quick and easy way to click in and opt out of receiving further adverts.
Please be aware that cookies can be deleted from your browser settings after you have left the site (or finished with your session).